You have developed an innovative food or beverage product? Are you shaping the future of nutrition in a sustainable way?

Great! Then apply for the FIC 2021 FOOD AWARD for the categories BEST NEWCOMER or BEST PRODUCT and win, among other prizes, a listing in numerous REWE Nord stores! The FOOD AWARD is already in its 5th year and startups like Easip, Laori, Lykka and Paudar have already taken it home!

From all applications we nominate the 15 most promising products, sample them in boxes and send them to our top-class board of trustees. They will then select the four finalists in a digital meeting. Their big hour strikes on 27 September live on the FOOD AWARD stage in the Hamburg Chamber of Commerce. They will be able to pitch live in front of a top jury of experts at our Food Innovation Camp Spin-Off and win great prizes!

Application deadline is 03.08.2021.

Best Product – Prizes


    You will have the opportunity to present your products in numerous REWE Nord stores.

  • MEDIA & BRAND COACHING by SevenAccelerator

    You will get the opportunity to review and optimize your media channels with experts from the P7S1 universe, as well as get a first insight into the possibilities of a future brand campaign.

Best Newcomer – Prizes


    You will have the opportunity to present your products in numerous REWE Nord stores.

  • 5,000€ Media Bundle by SZENE Hamburg/Genuss Guide

    A media bundle in the amount of €5,000 provided by Kumst Media.

Trustee Board

Jochen Vogel
Chairman of the REWE North Management Board at REWE Group

Dr. Jesko Thron
CMO for Katjes Greenfood

Tobias Riedl
Senior Associate Venture Capital at SevenVentures

Tanya Kumst

Christian Rach
TV chef and cookbook author

Christina Block
Supervisory board Eugen Block Holding GmbH

Johannes Aumann
Director Business Development at J. Bünting Beteiligungs AG

Insa Horsch
Founder & CEO Pahnke Open Kitchen and Growth Dock Business Builder

Fabio Ziemßen
Partner at ZINTINUS | Young Global Leader (WEF)

Mimi Sewalski
CEO Avocadostore

Moritz Möller
CMO at Veganz

Stefan Haßdenteufel
CEO DS Invest

Sina Gritzuhn
Initiator of the Food Innovation Camp & Founder of Hamburg Startups

Gordon Prox
Influencer at Vegan ist ungesund & co-founder of el origen food

Mathias Jäger
Managing Editor at Food Innovation Camp & Hamburg Startups

Gold Partners


Silver Partners und Prize Providers