Application Phase
Apply here on the website to enter your product in the Dein Newcomer 2026 Award.
Dein Newcomer 2026 Award (hidden)
The Dein Newcomer Award 2026 will be awarded at the Food Innovation Camp on June 22 together with our partner REWE Nord.
What the Dein Newcomer Award 2026 offers:
- The chance of a trial listing at REWE Nord
- Three-week advertising campaign in cooperation with numerous content creators (total reach in 2025: approx. 565,000)
- Editorial coverage and product giveaways
- Taste event with decision-makers from the retail sector, selected content creators, and social media coverage
- Semi-finals of the Top 8 at REWE Headquarters North in front of REWE buyers
- 2 Expo tickets for the Food Innovation Camp on June 22, 2026
All spots for the Newcomer 2026 Award Public Voting are taken!
Apply here on the site for a chance to take a follow up spot — or to register your interest for the Newcomer Award 2027.
Dein Newcomer 2026
Do you love discovering new food inspirations or have a favorite product that you would love to find everywhere, but that is not widely available yet? Then Dein Newcomer 2026 is the place to watch!
The public voting has now closed. Thank you to everyone who supported the participating startups with their vote.
On May 4, we will announce the Top 8 Nominees who have qualified for the next stage of the award.
These selected teams will move on to the semi‑final, where they will present their products directly to the buyers of REWE Nord. The goal: securing a place in the final round.
The grand finale of Dein Newcomer 2026 will take place live at the Food Innovation Camp on June 22, where the winning product will be revealed on stage.
Vote & Win Big!
Your vote for the Dein Newcomer 2026 Award doesn’t just support your favorite food startup — it also puts amazing prizes within reach!
By voting, you’re automatically entered to win:
• 2 Food Innovation Camp conference tickets (value €398) + €150 REWE voucher
• 4 Expo tickets (value €196) + €100 REWE voucher
• 2 Expo tickets (value €98) + €50 REWE voucher
And that’s not all — we’re giving away even more on Instagram:
• 3× A‑ROSA vouchers worth €500 each
• 2× boxes filled with all products from the Newcomer nominees
Follow us on Instagram so you don’t miss a single giveaway!
As a thank‑you, everyone who votes receives a 10% discount code for FIC-Expo tickets — no extra steps needed.
Nominees:
ALLIED
Koffeinfreier Functionaldrink, der Energie und Fokus alleine durch Nährstoffe unterstützt.
Apple Fries (Fruit Rebel GmbH)
Die Frucht-Revolution: Apple Fries aus Upcycling-Äpfeln. Der erste warme Frucht-Snack im Beutel.
Bio Beef Sticks (Whacky Food Company GmbH)
Jeder Beef Stick versorgt dich mit 10g Bio-Protein. Lecker und 100% natürlich.
Bio Gewürzmischungen (Nora Kitchen)
Purer Geschmack, ehrliche Zutaten, kompromisslos – ohne Zusatzstoffe, Zuckerzusatz und wenig Salz.
Bio Speckup 30g
Speckup ist 100 % Rinderspeck zum Streuen und wird als Gewürz oder Topping für Speisen verwendet.
BLITZ bee (Blitz Natural Power GmbH)
Ready to drink wellness. Natürlich belebende Limonade mit hervorragendem Geschmack. Clean Label.
CALL ME NUTS Peanut Butter (Neff & Acharya UG)
Vier Sorten Peanut Butter: kreativ, vegan, palmölfrei & lecker zu jedem Gericht. All day. Every way!
Catch of the Day Vitality (beautybears GmbH)
Catch Of The Day Vitality* Support Omega 3 DHA Algae Oil. Zuckerfrei, Vegan. 45 Stück – 1 pro Tag.
Cocoa Fruit Shot (KOA Germany GmbH)
KOA – natürliche Shots aus Kakaofruchtfleisch mit Impact.
100% Kokoswasser (Cocodo)
100 % natürliches Kokoswasser aus jungen Kokosnüssen – ohne Zuckerzusatz, isotonisch & erfrischend.
Easy Meals (Uhhmami)
Chef-crafted Easy Meals make delicious, sustainable cooking easy for everyone—just add vegetables.
Elektrolytgetränk (elowell GmbH)
elowell ist ein Elektrolytgetränk mit 990 mg an Mineralien, Bio-Früchten und ohne künstliche Zusätze.
FoodFor 60ml Brain Support (FoodFor Labs AG)
60ml Shot zur Unterstützung von Stimmung und Wohlbefinden, ohne Zucker. Wirkung in 30-60 mins.
Frische Gemüsebrühe (SweMa GmbH)
Frische Bio-Brühe mit 73 % Gemüse – clean, lange haltbar und geschmacklich wie frisch gekocht, pur.
Full Circle
Premium-Spirituosen mit Haltung – für Bars, Handel und Marken mit Anspruch.
GeschmackSack
Mix ganzer Gewürze in einem verschlossenen, mitkochbaren Beutel, abgestimmt auf einzelne Gerichte.
good cola® (good sodas®)
good sodas® is crafted by combining organic fruits, plants, and herbs with LAB fermentation. It has less sugar and no artificial ingredients.
Hottey
Hot Honey aus Blütenhonig & gelber Cayenne-Chili. Süß-scharfer Kick für Pizza, BBQ & Salat.
JUUZ Protein Soda (Panda Nutrition GmbH)
JUUZ – erfrischende, sprudelige Limo mit 15g Protein – die Alternative for Shakes und Softdrinks.
Lil Lui (Gutes für Gutes GmbH)
Salzfreie Backwaren ab 6 Monaten, fertig gebacken, tiefgekühlt und in Minuten servierfertig.
Matcha Bowl (Green Grizzly GmbH / Wholey)
Bio Matcha Smoothie Bowl mit Banane, Mango, Avocado & Kokos, verfeinert mit japanischem Matcha.
Mellow Rush (Mellow GmbH)
Mellow Rush: Kickt ohne Kater – botanisch, alkoholfrei, klarer Kopf.
NALU Fruchtgummis
Fruchtgummis mit 90% weniger Zucker, aber vollem Geschmack!
PENG
PENG ist die neue (Anti-)Limo, frei von Zuckerzusätzen und Süßungsmittel, nur mit echtem Direktsaft.
Planet Dairy TexMex
The full taste and functionality of cheese with 44% lower CO2.
PrimeJack® (Fiber Foods)
PrimeJack®, Die hochwertige dehydrierte pflanzliche Lösung für Hybridfleischprodukte.
PRINZZ (Matcha Latte to Go)
PRINZZ Matcha Latte to go – vegan, ready to drink, gesunde Energie in Oat oder Coconut Matcha.
Señor López Salsa Macha
Traditioneller mexikanischer Chili-Crunch mit gerösteten Chilis, Erdnüssen, Sesam und Salz.
SNACKL Salami Beef Sticks (SNACKL GmbH)
Salami Sticks aus 100 % Rindfleisch – ohne Zucker, ohne Zusatzstoffe und ohne Nitritpökelsalz.
Vegan Protein+ (TWONATURALS GmbH)
Pflanzliches Mehrkomponenten-Proteinpulver mit probiotischen Kulturen, Vitaminen und Mineralstoffen.
Vit2go Drink Recovery (Mad Ventura SL)
Über 20 Inhaltsstoffe zur Reduktion von Katersymptomen, Muskelkater und Unwohlsein
Enormous Reachhidden
Our advertising campaign ensures maximum attention: Together with retail experts, strong content creators, and an exclusive Tasting Day with social media coverage, we create optimal visibility for the products in the public vote. Last year, we reached over 565,000 food fans this way—and this year, we’re going one step further.
Main prize: Trial listing at REWE Nord
In addition, the Top 8 from the public vote will pitch their ideas to REWE buyers at REWE Nord’s central headquarters.
Fill out our form to enter your product in the Dein Newcomer 2026 Award and secure your chance to be listed for testing at REWE Nord. A handling fee of €299 (excl. VAT, incl. two Expo tickets for the FIC) will be charged for participation.
ENTRY REQUIREMENTS:
In a nutshell: Why should I apply with my product? hidden
REWE Nord Test Listing
In the final at the Food Innovation Camp, the top three from the semi-final will have the chance to win a REWE Nord test listing, allowing them to place their product directly in REWE markets.
Semi-finals in front of REWE buyers
In the semi-finals, the Top 8 pitch their ideas at REWE Nord’s central location directly in front of REWE buyers and have the opportunity to discuss their products with them.
Three-week advertising campaign
During the Public Voting Phase, we collaborate with selected content creators and promote the award on our channels and theirs. Last year, we reached a total of over 565,000 food fans.
Product shipment to REWE buyers
Just making it into the Top 15 of the Public Vote means that your product will be sent to REWE buyers, who will test and try it out.
Tasting Event
Live sampling of the products selected by Public Voting at FIC HQ with decision-makers from the retail sector, selected content creators, and social media coverage.
2 FIC Tickets
Each participating startup will receive two Expo-Tickets for the Food Innovation Camp, allowing them to experience an exciting day full of food innovations and networking opportunities.
Dein Newcomer 2025: O-Some Taste
Fotocredit: Rewe Nord, Jan Wagner, O-Some Taste.
